Software That
Builds Businesses

From a founder’s first idea to a global company’s next stage of growth. We build software like it’s our own.

Running in leading organizations worldwide

Ministry of Tourism
Dubai Health
TELUS / City of Edmonton
Ministry of Technology & AI
Luma
Dubai Municipality
Faisal Jassim
Picacity AI
Dubai Corporate Games
Allo Taxi
HMS Mirdif
Elggo
500,000+

People use software we’ve built.

52Projects
35Clients
7Countries
We’re also backed by
Razor CapitalMicrosoft for StartupsNVIDIA Inception

Built around your business

Launch a product, bring AI into your operations, or rethink the systems behind your business. We help you decide what’s next and build it.

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AI-Native Apps & Platforms

We build products with AI at their core, from customer-facing apps to platforms that understand your data and carry out work across your business.

Your long-term partner for building
world-class software

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Proven across industries

We’ve built for national institutions, industry leaders, and growing startups, bringing the same care and engineering quality to every project.

View all case studies
Lebanese Ministry of Tourism
No. 1On App Store, W1
300+Attractions

Lebanon’s official tourism app helps visitors discover attractions and plan trips through AI search and personalised recommendations.

Three screens of the Lebanese Ministry of Tourism app: an AI trip plan, the home screen with Baalbek, and trip details
Luma Pay
50+Venues
15+Gov. Entities & Hospitals

One of the UAE’s fastest-growing fintech startups, Luma brings QR ordering, payments, and loyalty to cafés, hospitals, and government institutions.

Three screens of the Luma app: a venue’s menu, the welcome screen with ordering, waiter call and bill payment, and an item page
Picacity AI
5+ yearsTechnology Partner
4Countries

A leading smart city technology provider, Picacity helps cities and buildings run more efficiently through digital twins, operational AI, and real-time data.

The Picacity digital twin: a 3D city model of Edmonton on a laptop, with district overlays and a live metrics panel
Wunderdog
5+ yearsTech Partner
1.6M+Meals Served

A complete digital platform for subscriptions, customer acquisition, deliveries, and business operations, built through a five-year partnership.

The Wunderdog storefront on a laptop: fresh, gently cooked meals for dogs and cats, delivered
Dubai Corporate Games
3,700+Annual Participants
60+Companies

One of the UAE’s largest corporate sports events, Dubai Corporate Games manages competitions, schedules, and live results through one platform.

Three screens of the Dubai Corporate Games app: a company’s teams and fixtures, the home screen with competitions and results, and a match album

What it’s like to build with us

Founders and technology leaders, in their own words.

“They are agile, flexible, and bring a rare mix of momentum and accuracy to everything they touch.”

“They are agile, flexible, and bring a rare mix of momentum and accuracy to everything they touch.”

As a long-term customer, we leverage the Smartr team to keep our product development on the cutting edge. Over several years of collaborative development, this team has proven to be a valuable asset to our product growth and evolution. They are agile, flexible, and bring a rare mix of momentum and accuracy to everything they touch, perfectly balancing execution speed with getting it right the first time.

From early concept brainstorming and robust architecture to clean code, rigorous QA, and strict compliance, these young, adaptive minds consistently deliver exceptional results.

Picacity AIKhaled CharifCTO, Picacity AI
Picacity AIKhaled CharifCTO, Picacity AI

“If you want a team that combines technical excellence with world-class execution and adaptability, look no further.”

“If you want a team that combines technical excellence with world-class execution and adaptability, look no further.”

True partners invested in our success. Their attention to detail was immaculate, ensuring that every feature, transition, and user interaction within the app was flawless.

What truly set them apart, however, was their incredible flexibility. No matter how many last-minute changes or unexpected hurdles we threw their way, they adapted instantly and delivered top-tier solutions without missing a beat. If you want a team that combines technical excellence with world-class execution and adaptability, look no further.

Dubai Corporate GamesBahi RifaiFounder, Dubai Corporate Games
Dubai Corporate GamesBahi RifaiFounder, Dubai Corporate Games

“The response, the attention, and the quick understanding of the client’s needs were and are amazing.”

“The response, the attention, and the quick understanding of the client’s needs were and are amazing.”

I had the opportunity through references to meet Rodolph Khlat, and I discovered an amazing young executive, running to develop his company Smartr AI. The response, the attention, and the quick understanding of the client’s needs were and are amazing.

Allo TaxiMitri KurbanGeneral Manager, Allo Taxi
Allo TaxiMitri KurbanGeneral Manager, Allo Taxi

“The spirit is young, the knowledge is deep, and the delivery is better than the plan, both in time and quality.”

“The spirit is young, the knowledge is deep, and the delivery is better than the plan, both in time and quality.”

I had the opportunity to discover the amazing talent and professionalism of the Smartr team and leadership while developing Spero AI-based data analytics platform. The spirit is young, the knowledge is deep, and the delivery is better than the plan, both in time and quality.

Spero AIMaan El-AmineCEO, Spero AI
Spero AIMaan El-AmineCEO, Spero AI

“Nothing was treated as too difficult or impossible, and that is ultimately why we chose them.”

“Nothing was treated as too difficult or impossible, and that is ultimately why we chose them.”

We spoke to 14+ agencies before contracting smartr.ai and none of them fit what we needed. The scope didn't match, the timelines didn't work, and everyone made it seem far harder than it should have been. We simply wanted a partner who could build what we already had in mind.

From the beginning, Rodolph and his team stood out. They delivered everything we set out to accomplish during the sprint, but they also went beyond the original scope, identifying and implementing thoughtful UI improvements we hadn't considered that made a meaningful difference to the overall user experience.

A special mention goes to Elias, who was exceptional throughout the process: responsive, resourceful, patient, and consistently willing to support us. What I appreciated most about the entire smartr.ai team was their solution-oriented mindset. Whatever we brought to them, they found a way forward. Nothing was treated as too difficult or impossible, and that is ultimately why we chose them and have the absolute pleasure of working with them.

ElggoLuma MakariCo-founder & CIO, Elggo
ElggoLuma MakariCo-founder & CIO, Elggo

“We felt we were speaking to peers who engaged us as long-term partners, not just a software development boutique.”

“We felt we were speaking to peers who engaged us as long-term partners, not just a software development boutique.”

Smartr are commercially and financially minded. When we engaged with them for a consultancy, we felt we were speaking to peers who engaged us as long-term partners, not just a software development boutique.

Finance+Rodolph NjeimCEO, Finance+
Finance+Rodolph NjeimCEO, Finance+

“The team is professional, supportive, and dedicated to delivering quality solutions.”

“The team is professional, supportive, and dedicated to delivering quality solutions.”

Working with Smartr has been a great experience. The team is professional, supportive, and dedicated to delivering quality solutions. I truly appreciate your collaboration and look forward to continuing our successful partnership.

OptiMarineAlexandre KfouryFounder, OptiMarine
OptiMarineAlexandre KfouryFounder, OptiMarine

“10/10. If you want to build it, Smartr is the way to go.”

“10/10. If you want to build it, Smartr is the way to go.”

I've had the pleasure of working with Smartr's team on building and later on scaling our ecommerce platform across the UAE: from application architecture, transferring complex business requirements into functional, production-ready applications, infrastructure planning and CI/CD pipelines, payment integration and much more.

There was no problem that didn't have a thoroughly discussed solution, and no challenge that was not met. Knowledgeable senior devs, smooth intellectual discussions, and timely deployments that kept pace with our varying needs on both dev and production environments. 10/10, if you want to build it, Smartr is the way to go.

WunderdogAhmed BarakeTech Lead, Wunderdog
WunderdogAhmed BarakeTech Lead, Wunderdog

Looking to build? Let’s talk.

Tell us what you want to achieve. We’ll help you plan, build,
and launch the right product to get you there.

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