Software That
Builds Businesses

From a founder’s first idea to a global company’s next stage of growth. We build software like it’s our own.

Running in leading organizations worldwide

Ministry of Tourism
Dubai Health
TELUS / City of Edmonton
Ministry of Technology & AI
Luma
Dubai Municipality
Faisal Jassim
Picacity AI
Dubai Corporate Games
Allo Taxi
HMS Mirdif
Elggo
500,000+

People use software we’ve built.

52Projects delivered
35Clients
7Countries
We’re also backed by
Razor CapitalMicrosoft for StartupsNVIDIA Inception

Built around your business

Launch a product, bring AI into your operations, or rethink the systems behind your business. We help you decide what’s next and build it.

Explore services

AI-Native Apps & Platforms

We build products with AI at their core, from customer-facing apps to platforms that understand your data and carry out work across your business.

Your long-term partner for building
world-class software

Book a call

Proven across industries

We’ve built for national institutions, industry leaders, and growing startups, bringing the same care and engineering quality to every project.

View all case studies
Lebanese Ministry of Tourism
No. 1On App Store, W1
300+Attractions

Lebanon’s official tourism app helps visitors discover attractions and plan trips through AI search and personalised recommendations.

Three screens of the Lebanese Ministry of Tourism app: an AI trip plan, the home screen with Baalbek, and trip details
Luma Pay
50+Venues
15+Gov. Entities & Hospitals

One of the UAE’s fastest-growing fintech startups, Luma brings QR ordering, payments, and loyalty to cafés, hospitals, and government institutions.

Three screens of the Luma app: a venue’s menu, the welcome screen with ordering, waiter call and bill payment, and an item page
Picacity AI
5+ yearsTechnology Partner
4Countries

A leading smart city technology provider, Picacity helps cities and buildings run more efficiently through digital twins, operational AI, and real-time data.

The Picacity digital twin: a 3D city model of Edmonton on a laptop, with district overlays and a live metrics panel
Wunderdog
5+ yearsTech Partner
1.6M+Meals Served

A complete digital platform for subscriptions, customer acquisition, deliveries, and business operations, built through a five-year partnership.

The Wunderdog storefront on a laptop: fresh, gently cooked meals for dogs and cats, delivered
Dubai Corporate Games
3,700+Annual Participants
60+Companies

One of the UAE’s largest corporate sports events, Dubai Corporate Games manages competitions, schedules, and live results through one platform.

Three screens of the Dubai Corporate Games app: a company’s teams and fixtures, the home screen with competitions and results, and a match album

What it’s like to build with us

Founders and technology leaders, in their own words.

They are agile, flexible, and bring a rare mix of momentum and accuracy to everything they touch.

Picacity AIKhaled CharifCTO, Picacity AI

The spirit is young, the knowledge is deep, and the delivery is better than the plan, both in time and quality.

Spero AIMaan El-AmineCEO, Spero AI

Nothing was treated as too difficult or impossible, and that is ultimately why we chose them.

ElggoLuma MakariCo-founder & CIO, Elggo

The team is professional, supportive, and dedicated to delivering quality solutions.

OptiMarineAlexandre KfouryFounder, OptiMarine

10/10. If you want to build it, Smartr is the way to go.

WunderdogAhmed BarakeTech Lead, Wunderdog

Looking to build? Let’s talk.

Tell us what you want to achieve. We’ll help you plan, build,
and launch the right product to get you there.

Book a call